Rather than thinking of messaging channels as purely promotional in nature, consider how your communication strategy could enhance the player experience.
Solving this problem involves changing how you think about messaging. If your game is achieving that, the last thing you want to do is shatter a player’s concentration with a promotional message. It’s that feeling of being “in the zone,” where a player is focused solely on the game. The Holy Grail of game development is flow state. Sin #2: Distracting Gamers From Achieving Flow By moving opt-in requests to later in the game (specifically, when players unlocked their first chest), he doubled their opt-in rate from 25 percent to 50 percent. Morgan Andre, a marketing leader at Flaregames, experimented with this a couple of years ago. In other words, allow your players to play your game and experience the gameplay before asking to send them notifications. The gist is that you should offer value before you ask for something in return. Games should take advantage of something called the reciprocity principle. It’s a weird and confusing experience.” The Solution “But if they’re playing a mobile game, they’ll want to know why it needs to send them notifications. “Users understand why a chat app wants to send them notifications,” he explains. The first thing you see - before the main menu, or tutorial - is a context-free request to opt-in to push notifications.Īs our CEO George Deglin explains, some apps like chat apps can get away with this order of operations, but mobile games can’t. But then something happens that sours the whole experience. You tap the game’s icon, excited to get started. You head to the App Store, scroll through the top free games, and download one that catches your eye. We pooled our collective knowledge, along with input from leading mobile development studios, to create a list of seven common messaging mistakes in the gaming industry and how you can avoid them. Getting mobile messaging right takes some skill and thoughtfulness. As a result, many savvy game developers overlook opportunities to enhance their game experience with messaging because they’re afraid of what might go wrong. It can engage new gamers and win back churned players.Īlthough the potential benefits are compelling, there are also examples of messaging channels detracting from the game experience.
It can improve a game’s experience and enrich competition. You know how powerful player messaging can be.
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